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Shipping SEO-ready routes in Next.js

Published Last updated AjLaunch Team

Why metadata, sitemaps, and structured data belong in the same release train as your UI—and how we ship them at AjLaunch.

Frameworks make UI fast; search engines still need explicit hints. We co-locate titles, descriptions, Open Graph tags, and JSON-LD with the routes they describe so refactors do not orphan metadata.

Checklist we run before launch

Canonical URLs for every public page, robots rules that block authenticated shells, a sitemap that only lists indexable URLs, and Article schema for long-form posts.

Dynamic OG images ship with the app so social previews stay on-brand without a separate design queue for each page.

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