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Shipping SEO-ready routes in Next.js
1 min readAjLaunch Team
Why metadata, sitemaps, and structured data belong in the same release train as your UI—and how we ship them at AjLaunch.
Frameworks make UI fast; search engines still need explicit hints. We co-locate titles, descriptions, Open Graph tags, and JSON-LD with the routes they describe so refactors do not orphan metadata.
Checklist we run before launch
Canonical URLs for every public page, robots rules that block authenticated shells, a sitemap that only lists indexable URLs, and Article schema for long-form posts.
Dynamic OG images ship with the app so social previews stay on-brand without a separate design queue for each page.
#nextjs#seo#metadata
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